A Human Resource consulting company hired Sandbridge to determine the real market value of a web-based training program they were developing. They wanted a reality-check before investing in the final phase of development. Sandbridge tested three vertical markets over three months. They identified six specific enhancements they felt were needed to make the offering competitive. Then, in a move that surprised some, Sandbridge recommended they put development on hold due to current market saturation. Sandbridge had concluded from its active sales campaign that the additional resource commitment required would not be a sound investment. The client did not move forward and has reported that the decision resulted in saving hundreds of thousands of dollars and a significant deflection from their core business.