Services
Sandbridge Partners uncovers critical customer insights through direct prospect engagement, driving better business outcomes while mitigating sales execution risk.
FOR START-UPS
Before scaling the sales team, B2B tech start-ups hire Sandbridge as their interim sales resource. We have a repeatable methodology that allows us to generate results quickly. We work with our clients to develop and execute outbound sales strategies and start selling. Through direct prospect engagement we test sales messaging and assumptions around areas such as value proposition, market, entry points and pricing. We refine the messaging and strategy while building a rigorously qualified pipeline. During our prospect calls, we uncover critical insights that may inform sales strategy, competitive positioning and product roadmaps.
FOR GROWTH STAGE COMPANIES
For growth companies, we are hired to address a variety of challenges that may include testing new markets, testing new products, stalled sales, customer loss review, and developing qualified pipelines.
Why Sandbridge?
Our 17 years of experience includes dozens of engagements with start-up and growth stage companies across various industries including HealthTech, FinTech, EdTech, Energy and Manufacturing, to name a few, and have helped to address issues including:
- Minimize hiring risk by validating sales execution first
- Avoid marketing to the wrong customer or using the wrong message
- Avoid wasting valuable development time and resources on unwanted product features
- Identify competitive market share loss
- Avoid wasting sales resources and time on a sales pipeline that is not properly qualified
- Minimize competitive vulnerability through comprehensive market intelligence
- Reduce customer attrition by understanding and addressing critical feedback
Case Studies
Expand to New Vertical
Challenge
CEO of a successful FinTech startup wanted to explore whether solution could get traction in healthcare industry.
Approach
Sandbridge developed outreach strategy, target criteria, entry points and engaged high profile prospects, validating product to market fit.
Result
Sandbridge delivered a qualified pipeline valued at $7M ARR. It assisted client in closing 4 marquee name institutions which doubled enterprise value, accelerating a successful exit to strategic acquirer.
Sales Strategy and Product to Market Fit
Challenge
A seed-funded health technology startup sought prospect feedback to refine its sales strategy, including market entry points and positioning prior to launching formal sales efforts.
Approach
The Investor recommended Sandbridge to the CEO to design, test and implement a comprehensive phone and email outreach strategy.
Result
Within weeks of launch, Sandbridge scheduled discovery meetings with critical entry points, which informed product positioning and buying process. Sandbridge validated assumptions and continued to refine messaging as it built a rigorously qualified pipeline ready to be transitioned to a permanent sales team.
Diagnose Root Cause for Excessive Churn
Challenge
A merger between two mid-market SaaS companies resulted in churn of over 200 customers of the acquired company.
Approach
The acquiring company CEO hired Sandbridge to conduct a loss review, uncover root causes, and attempt to win back key customers. After synthesizing detailed client feedback, Sandbridge drafted a personal message from the CEO affirming the company’s commitment to rectifying the situation, regaining lost business, and announcing upcoming account reviews by CEO’s team.
Result
Sandbridge’s customer outreach revealed additional competitive pressures, previously unknown product gaps, and customer service issues. This feedback informed the product roadmap and sales messaging and contributed to winning back long-term commitments from 10 key accounts within the first 60 days.
Our Story
Bridget Meehan, Principal
Bridget’s experience brings a unique perspective to her clients. She started her professional career with 17 years in high-stakes negotiations on the buying side at Gap Inc’s Corporate Office, first in Purchasing and then in Real Estate. It was there, navigating multi-million dollar contracts, that she developed her discerning approach to sales. This approach is anchored in the importance of understanding the other side’s needs and building strong relationships—a philosophy that still guides her today. Driven by this philosophy, Bridget transitioned into the world of sales in 2002. Her success, working across a wide range of verticals, has been grounded in her proven ability to ask insightful questions, listen actively, understand feedback within context, and synthesize findings to build rigorously qualified pipelines. Bridget is determined to uncover the crucial insights, that others may overlook, to attract and qualify prospects – or efficiently disqualify them. She also informs effective strategies for sales and product teams, transforming outbound efforts into strategic conversations that establish genuine interest and pave the way for sustainable growth.
Scott Sander, Founding Partner
Scott’s professional career spans more than thirty years as a senior sales executive at international corporations and as a successful entrepreneur.
His resume and client list include Marriott Corporation, Safeguard Scientifics, Microsoft, Rockwell Software, J.D. Power and Associates, and many others whose names you would recognize and whose products and services you likely use.
Like many of the clients he serves, Scott Sander is an entrepreneur. He knows how it feels to ask early investors for more time or additional funding while a product or service becomes a success. After leading several start-ups to maturity, Scott knows that a great product deserves an even better sales strategy. He reaches into parallel networks to find important customers whose endorsements attract others to a new vertical market. Complex selling expertise for Scott has resulted in a book of business built over time – across industries including hospitality, technology, energy, human performance management and commercial real estate.
Scott isn’t one to tell clients tall tales of his own success. Clients hire Scott when they notice how much he’s listening – and how quickly he’s learning about their company and where they need to go. It’s through listening and insight that Scott has built his successful consulting practice. He understands his clients’ capabilities and can chart a course where the company will find its market and their profits will grow.
Contact Us
You’ve read a lot about us, now it’s time for us to know more about you. We want to hear about the unique challenges you face. We want to know more about your product and your customers. Give us a call so we can get started working on what matters most to you.